Help your business to get discovered more easily online in this jargon-free workshop

‘do this and then do that’

for East Sussex businesses that want more customers.

SEO Workshop

📍 The Observer Building, TN34 3TA
📅 Starts 10th October 2025
🕞 Fridays 4–5 PM (4 sessions total)
💷 £152.45 per person
📌 Includes all materials + how-to videos

Your Customers Are Searching Online

But can they actually find you?

👉 68% of all online experiences begin with a search engine, and more than half of all website traffic comes from organic search. That’s visibility your business can’t afford to miss.

If your business isn’t showing up, you’re effectively invisible to potential customers. The good news is you don’t need to hire an expensive agency or waste hours trying to figure it out on your own.

In this workshop, I’ll guide you step by step through a simple, logical SEO setup and show you how to maintain your online presence, even if digital marketing and SEO just isn’t your thing.

This workshop is for YOU , if…

  • You run a small business in East Sussex and need to attract more nearby customers, whether that’s B2C clients looking for your services, or other businesses that could hire you. If local customers can’t find you online, they likely don’t even know that your business exists.

  • You’ve already invested time and money into building a website, but it’s not bringing in enough calls, enquiries, or sales. A website without visitors is like having a shop hidden down a back alley: no one knows you’re there.

  • Running your business takes all your energy, and you don’t have hours to spend reading complicated guides or watching endless videos about SEO. You need a straightforward plan that you can follow without it hijacking your week.

  • Marketing agencies can charge thousands of pounds a month without guarantees of any results. For many small businesses, that cost just is not realistic, and quite frankly, not necessary. This workshop shows you how to take control of SEO yourself, and with clarity.

  • You’ve had enough of jargon, technical terms, and contradicting advice. You want SEO explained in plain English with clear steps you can follow, so you actually understand what to do and how it will benefit you.

Workshop Program

Session 1 – SEO Foundations & Keywords

We’ll start with the essentials: what SEO actually is, why it matters for small businesses, and why local SEO is often the quickest win. You’ll discover how customers really search online and learn practical ways to uncover those search terms

Session 2 – Google Business Profile

Turn your Google profile into a powerful shopfront. We’ll set up or optimise your listing together, add images, videos, and, with the help of ChatGPT, write a keyword-rich description that makes your business stand out in local search and Google Maps.

Session 3 – Bing Places & Local Citations

Get found in more places across the web. You’ll sync your Google profile with Bing, create key local directory listings, and understand how to build credibility with consistent business details and citations.

Session 4 – On-Page Website SEO

Optimise your website live in class. Learn how to structure pages for Google, use keyword-rich titles and content, and connect your pages with smart links so the right people find you. We’ll also cover how relevant content boosts rankings and where AI can support your efforts.

About me

Hana Clode

I’m a digital marketing consultant with over a decade of experience working with businesses of every size — from publicly traded companies to ambitious start-ups.

Much of my work has been with mid to large interior design and interior product-based companies, shaping their brand direction and growth.

But what I enjoy most is working with small businesses. With less red tape and more flexibility, every course correction can deliver quick wins and visible results — and that’s an incredibly rewarding feeling.

Over the years, I’ve built a reputation for breaking down complex marketing systems into practical, accessible processes rooted in the real world, focusing on what actually works, not theory.

I teach what Google and strategy books can’t teach you:

How to take action!

Workshop Details

What: In-person, hands-on workshop sessions

Where: The Observer Building, TN34 3TA

When: Fridays, 10th October – 31st October 25

How long: 4:00–5:00 PM

How much: £152.45 per person

How many: Limited to 12 people

📌 Includes all materials + ‘How-To Videos’, so you won’t miss a thing, even if you miss a session or two.

“… Hana breaks down strategies in manageable chunks, and doesn't overcomplicate things so you really know what you need to do…”

“…I was really impressed with Hana's ability to increase the website traffic, which was presented via a monthly stats reports. Highly recommend!”

“…Hana organised my thoughts and gave me a realistic plan to continue with, and pointed me in the right direction for my business to grow. Thank you!

Ready to Get Your Business

Found Online?

This workshop gives you the exact steps to make your business more visible and ‘discoverable’ online. In just four weeks, you’ll have a practical SEO setup you can maintain yourself going forward.

Spaces are limited, so book today.

🚨 Get results or your money back 🚨
Do the work, and if your website’s organic traffic doesn’t grow within 6 months, I’ll refund the full cost.

FAQs

  • I stand by the workshop 100%. If you do the work and implement all the steps, but don’t see an uplift in your website’s organic traffic within 6 months, I’ll refund you the full cost. The only exception is if changes are affected by major Google algorithm updates — those are outside of anyone’s control.

  • No worries. Every participant gets access to all materials plus step-by-step how-to videos. You can catch up at your own pace and keep the momentum going — you won’t miss a thing, even if you miss a session or two.

  • Yes — having a live website is essential for this course. Without one, you won’t be able to apply the strategies we cover. If you need help getting a website set up first, feel free to get in touch with me — I can point you in the right direction.

  • Yes. As long as you have basic computer skills, you’ll be fine. I’ll be sharing my screen, walking through each step live, and you’ll have access to the how-to videos afterwards so you can repeat everything at home at your own pace.

  • By the end of the course, you’ll have:

    • A tailored keyword strategy for your business

    • A fully optimised Google Business Profile, plus templates and a strategy to keep building it up with reviews and content

    • An auto-synced Bing Places listing

    • At least 6 live directory citations, plus a list of 30+ more to target

    • 2+ optimised website pages, and a clear process to optimise the rest of your site at your own pace

    • Templates, checklists, and how-to videos to keep you on track long after the course ends

  • Some changes, like optimising your Google Business Profile, can bring results fairly quickly — especially in less competitive areas outside London. Others, like website optimisation, build gradually and compound over time. The important thing is that everything you’ll learn is practical, measurable, and designed to give you clear visibility of what’s working.

  • Spaces are limited to 12 people. It’s a group workshop, but I’ll leave space for questions and provide support during the sessions to make sure you can implement the steps on your own business.

  • No. Everything we use in the course is free. I’ll show you how to make the most of free versions of powerful tools. Most small businesses don’t need expensive SEO software — just time, consistency, and the right process.

  • If you can’t make these dates, drop me a message. I’ll be running future workshops in other locations and on different dates, and I’d be happy to let you know when new sessions are available.